Case Study: Elevating Call2customer's Digital Presence with Innovative Design Solutions

Client Overview

Call2customer, a fast-growing customer service and outsourcing company, approached our digital design firm with the goal of improving their online visibility and customer interaction. Call2customer approached BrandZus with the goal of revamping their digital assets and creating a visually beautiful and user-friendly interface.


Call2Customer was confronted with the problem of old digital assets that did not correspond with their progressive strategy. The current website lacked a modern look, and the user experience should be improved. Our aim was to design a welcoming online environment that matched the expertise and efficiency of Call2Customer's services.

Our Approach

1. Understanding Client Needs: We began the project by having extensive discussions with the Call2customer team. Understanding their corporate identity, beliefs, and target demographic enabled us to customise our designs to meet their unique needs.

2. User-Centric Design: We used a user-centric design approach, focusing on creating a smooth and intuitive user experience. Our team concentrated on improving the website's navigation so that visitors could readily obtain pertinent information about their services.

3. Design Revamp: To give Call2customer's digital presence a more current feel, we updated the design aspects. Our designers developed a modern and consistent design language that included the company's colour palette and branding standards.

4. Mobile Responsiveness: Recognising the importance of mobile accessibility, our professionals make sure that the new designs were responsive across a wide range of devices. This ensured that potential customers could easily use Call2customer's services, whether on a desktop or mobile device.

5. Interactive features: Our team used interactive features like animations and dynamic images to engage visitors and emphasise crucial services. This not only improved the visual appeal of the site, but also conveyed the dynamic nature of their offerings.


The collaboration between BrandZus, digital designing agency and Call2customer resulted in a successful transformation of their digital assets. The revamped website and online materials received positive feedback from both clients and internal stakeholders. Key outcomes include:

1. Greater User Engagement: The user-friendly design and improved navigation led to greater user engagement, with users spending more time exploring the website.

2. Increased Brand impression: Call2customer's brand impression improved as a result of the modern and professional design, placing them as a leader in the customer service sector.

3. Increased Mobile Traffic: The mobile-responsive design contributed to a rise in mobile traffic by catering to consumers who prefer to access services via their smartphones and tablets.

4. Positive Client Feedback: They got positive client feedback, with clients praising the visually appealing and user-friendly website.


By combining our expertise in digital design with a client-focused approach, BrandZus successfully addressed Call2customer's challenges and delivered a digital presence that aligns with their brand values and resonates with their target audience. This case study demonstrates the impact of strategic digital design in transforming a company's online identity and fostering positive user experiences.


"Working with the digital designing agency was a game-changer for us. The revamped website and digital assets have truly elevated our brand. Our clients now experience a seamless journey, thanks to the user-centric design. It's a testament to the agency's commitment to understanding our needs and delivering beyond our expectations.”

— Raj Kanolia, CEO, Call2customer